Lesson series

Attraction and Enrollment

What To Say And How To Say It When You Want To Make Money Making A Difference
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What's included?

  • 8 Weeks
  • 1 Certification
  • 130 Questions
  • 34 Videos
  • 15 PDFs

Magnetizing Fans 

You will learn how to develop, organize and implement an attraction and enrollment marketing strategy, speak with authority and effectiveness, and magnetize your audience into raving fans. 

Selling without selling

You will also learn how use language patterns and delivery devices to anchor your message with your audience. 

Course Lessons

Meet the instructors

David T. Fagan
President, Top Talent 
David T. Fagan is the former CEO of Guerrilla Marketing, which sold over 23 million books in 62 languages all over the world, as well as the former owner of LCO Communications, a Beverly Hills PR firm that has represented 58 Academy Award Winners, 34 Grammy Winners, and 43 New York Times Best Sellers.

He has been featured on Fox & Friends, the Today Show, The Washington Post, Forbes, Investor’s Business Daily, Your World with Neil Cavuto, Fox’s The Five, and What’s Happening Now to name a few. He’s won major awards for publishing, publicity, and even the Entrepreneur Educator of the Year Award from Inc 500 Infusionsoft.

David is the best selling author for several books including Word Genius: What to Say and How to Say It, Guerrilla Parenting: How to Raise an Entrepreneur, Cracking the Icon Code: How to Become an Icon in Your Industry Through Your Advice, Image and Expertise, and Becoming Significant: How to Invoke Sacred Words that Unlock Real Power. He’s an International Speaker in places as far away as Dubai, Bangladesh, Kenya, and Australia. He has shared the stage with everyone from Former Secretary of Defense Dr. Bob Gates to Mark Victor Hansen.

David is the father of 8 children, (4 girls and 4 boys) and grandchildren. He is married to Isabel Donadio-Fagan, and they live in the Phoenix, Arizona area.
Dr. Richard Kaye
Business Development Strategist, Top Talent
Dr. Richard Kaye is best known for working with entrepreneurs to help them accelerate the growth of their businesses. For nearly 24 years he’s assisted people improve their bottom line. From early stage to well into revenue, he’s worked with them all. He is a frequent guest on podcasts and webinars, and has been featured on radio and television programs, including KGTV in San Diego and KTLA in Los Angeles. There was a PBS special about him and the work he was doing. He is the creator of the renowned The Secrets of Empowering Negotiation program. Richard has presented workshops, programs, and seminars, in Australia, France, Japan, and Russia, as well as in the United States.

He has shared stages with Lisa Nichols, Mark Victor Hansen, Michael Beckwith, Sharon Lechter, Forbes Riley, and myriad others. Richard was awarded the Lifetime Achievement Award by the Top Talent Agency.

Richard recently interviewed Dr. John Demartini for the Neuroscience Summit, produced by the Los Angeles Tribune.

He’s served on a Non-Governmental Organization (NGO) member of the United Nations as well as boards of directors of for-profit companies. Richard was a Founding Member of the Taos (New Mexico) Entrepreneurial Network (TEN), and a former vice-president of CEO Space.

Richard is the author of the highly acclaimed book, The Secrets of Creating Customers for Life.
He lives, with his wife, Angel, in Taos, New Mexico.
Jennifer James Mahoney
Professor of Leadership, Top Talent
Jennifer Mahoney is a decorated officer in the United States Army with 20 years of service to her nation. She is an intelligence officer and a trained Arabic linguist who has distinguished herself as Soldier of the Year for the Intelligence and Security Command Region II and Soldier of the Year for the 116th Military Intelligence Brigade. Jennifer deployed to Afghanistan in Support of Operation Enduring Freedom and to Iraq in support of Operation Iraqi Freedom.

In addition to earning her parachutist “Airborne” wings, Jennifer has earned multiple awards, including the Bronze Star Medal, the Defenses Meritorious Service Medal, the Meritorious Service Medal, the Army Commendation Medal with two Oak Leaf Cluster; the Joint Service Achievement Medal and numerous others. During her career, she has commanded over 550 Soldiers, Civilians, and Contractors was responsible for training over 1,200 Soldiers in wartime, managed budgets and resources in the tens of millions of dollars, and planned and executed the largest joint U.S. - South Korean human intelligence and counterintelligence training exercise, in addition to planning operations all over the globe.